Acquirer(s)

  • Ridley Agriproducts Pty Ltd (Ridley Corporation Limited)

Target(s)

  • Tableland Stockfeed Specialists Pty Ltd (Athmaize Co)

Summary

The parties informed the ACCC of a proposed unincorporated joint venture between Ridley Agriproducts Pty Ltd and Tableland Stockfeed Specialists Pty Ltd. The parties manufacture and distribute stockfeed in the Atherton Tableland region of Queensland.

Market definition

For competition assessment purposes, the relevant market in this instance was considered to be the Atherton Tableland regional market for the supply of stockfeed.

Competition analysis

Although the ACCC's concentration thresholds are crossed, barriers to entry are relatively low and the jv parties will be constrained by Fred Barletta, a competitor who is expected to provide vigorous and effective competition in the market. On this basis the ACCC determined that a substantial lessening of competition was unlikely.

Merger type

Horizontal

Guidelines thresholds

Crossed

Imports above 10%

No

Initiation

Parties