Acquirer(s)
- Pacific Publications Pty Limited
Target(s)
- Murdoch Magazines Pty Limited
Summary
Pacific Publications, publisher of New Idea, That's Life and numerous other titles, intends to purchase Murdoch Magazines, publisher of Better Homes and Gardens, Marie Claire and Men's Health magazinesMarket definition
For the purpose of compeititon assessment the relevant markets were considered to be the Australian markets for:1. the sale of magazines to the public; and
2. the sale of advertising in magazines to advertisers.
Competition analysis
The ACCC noted that the influence of the parties' competitors, the potential for entry and the countervailing power of the parties' customers appear sufficient to constrain the merged entity and prevent any substantial lessening of competition.Merger type
Horizontal
Guidelines thresholds
Crossed
Imports above 10%
Unknown
Initiation
Parties
ANZSIC code
2422