Acquirer(s)

  • Pacific Publications Pty Limited

Target(s)

  • Murdoch Magazines Pty Limited

Summary

Pacific Publications, publisher of New Idea, That's Life and numerous other titles, intends to purchase Murdoch Magazines, publisher of Better Homes and Gardens, Marie Claire and Men's Health magazines

Market definition

For the purpose of compeititon assessment the relevant markets were considered to be the Australian markets for:
1. the sale of magazines to the public; and
2. the sale of advertising in magazines to advertisers.

Competition analysis

The ACCC noted that the influence of the parties' competitors, the potential for entry and the countervailing power of the parties' customers appear sufficient to constrain the merged entity and prevent any substantial lessening of competition.

Merger type

Horizontal

Guidelines thresholds

Crossed

Imports above 10%

Unknown

Initiation

Parties

ANZSIC code

2422