Acquirer: Australian Fast Foods Pty Ltd; Target: Amalgamated Food & Poultry Pty Ltd

Acquirer(s)

  • Australian Fast Foods Pty Ltd

Target(s)

  • Amalgamated Food & Poultry Pty Ltd

Summary

It is proposed that Australian Fast Food (Chicken Treat) will acquire the issued share capital of Amalgamated Food & Poultry (Red Rooster, owned by Coles Myer).

Market definition

The industry in which the parties compete is the takeaway food industry.

Competition analysis

No specific market definition was reached since even on the narrowest possible market definition no substantial lessening of competition appears likely. In reaching its decision to not oppose the proposed merger, the Commission noted that:

1. The area of overlap of the merger parties is minor;
2. Barriers to entry are low; and
3. There are ample substitute products for consumers.

Merger type

Horizontal

Guidelines thresholds

Below

Imports above 10%

No

Initiation

Parties

ANZSIC code

5125