- Amalgamated Food & Poultry Pty Ltd
SummaryIt is proposed that Australian Fast Food (Chicken Treat) will acquire the issued share capital of Amalgamated Food & Poultry (Red Rooster, owned by Coles Myer).
Market definitionThe industry in which the parties compete is the takeaway food industry.
Competition analysisNo specific market definition was reached since even on the narrowest possible market definition no substantial lessening of competition appears likely. In reaching its decision to not oppose the proposed merger, the Commission noted that:
1. The area of overlap of the merger parties is minor;
2. Barriers to entry are low; and
3. There are ample substitute products for consumers.
Imports above 10%