ACP Magazines Ltd - proposed acquisition of 'Recipes+' magazine from Knockout Media Pty Ltd


  • ACP Magazines Ltd


  • Recipes+ magazine of Knockout Media Pty Ltd


ACP Magazines Limited proposed to acquire the 'Recipes+' magazine from Knockout Media Pty Ltd.

Market definition

The ACCC considered it unnecessary to form a definitive view regarding the relevant market definition. However, the ACCC considered the proposed acquisition in the context of markets for:
- the supply of advertising space to advertisers in food focused magazines; and
- the supply of food focused magazines to consumers.

Competition analysis

The ACCC concluded that the proposed acquisition was unlikely to substantially lessen competition irrespective of the market definition adopted. Factors informing this decision included:
- ACP's food focused magazines are not the closest competitors of 'Recipes+';
- other strong competitors will remain in the market;
- other publishers that publish magazines that are not food focused but contain some food content may have the ability to adapt their content with relative ease to allow new entry and constrain any anti-competitive effects; and
- key characteristics of easily coordinated markets are absent as the product offerings are differentiated, and the companies have asymmetrical market shares and cost structures.


02/03/2010ACCC commenced review under the Merger Review Process Guidelines.
16/03/2010Closing date for submissions from interested parties.
24/03/2010Former proposed date for announcement of ACCC's findings, of 25 March 2010, amended to allow the ACCC to conduct further inquiries.
01/04/2010Former proposed date for announcement of ACCC's findings, of 8 April 2010, amended to allow for response to further market inquiries.
13/04/2010ACCC announced it would not oppose the proposed acquisition.