Acquirer(s)

  • Elders Limited
  • Bell Potter Securities Pty Ltd
  • PBL Media

Target(s)

  • Not Applicable

Market definition

A conclusive view on market definition was not needed to be reached as the outcome of the competition analysis would not have been materially affected were a broader market definition adopted. In this regard the proposed joint venture was likely to be pro-competitive in so far as it would result in the creation of an additional supplier of online real estate advertising services. The proposed joint venture was considered in the context of the national supply for online real estate advertising services.

Competition analysis

The ACCC decided not to oppose the joint venture on the basis that entry of an additional major provider of online real estate was likely to be pro-competitive.

Timeline

Date Event

ACCC commenced review under the Merger Review Process Guidelines.

Closing date for submissions from interested parties

ACCC announced it would not oppose the joint venture