Summary Limited - proposed acquisition of certain online assets of ACP Magazines Limited.

Market definition

For the purposes of the competition analysis in this matter, the ACCC adopted the narrowest possible product market, being the online automotive classified advertising market. The ACCC considers that its decision would not have been affected even if a broader market (for example, including print classified advertising) had been adopted.

Competition analysis

The ACCC formed the view that the proposed acquisition is unlikely to result in a substantial lessening of competition in the relevant market because the merged entity would continue to face vigorous and effective competition from other providers of online automotive classified advertising.

Merger type