Awesome Water has been selling water coolers across Australia since 2003. Initially Awesome Water entered into delivery agreements with contractors to deliver water coolers in designated areas.
In 2006 Awesome Water restructured its business and established a franchise system for the purpose of delivering, servicing and repairing water coolers across Australia.
Mildon Pty Ltd, trading as Challenge International (Aust) (Challenge International) is an importer of cosmetic products which it supplies to wholesalers and retail outlets throughout Australia.
During the period from March 2003 to October 2008, Challenge International supplied a range of toothpaste and mouthwash products under the Tri Leaf and Natural Bliss brand names.