Eyelines Tasmania Pty Limited is an optical dispenser with eight stores throughout Tasmania. Eyelines has advertised on Hobart radio station HO-FM for several years. On 4 March 2002 an advertisement was broadcast on HO-FM in the form of a live-read by breakfast show presenters representing that "Eyelines is the only Tasmanian-owned and operated optical provider.
On 2 May 2002, the ACCC accepted Court-enforceable Undertakings from each of Nufarm Australia Limited and Monsanto Australia Limited. The undertakings addressed the ACCC's competition concerns regarding the proposed appointment of Nufarm as Monsanto's exclusive distributor for Monsanto's Roundup range of glyphosate-based herbicides for agricultural uses.