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Flight Centres ran an advertising campaign in May and June 2000 which compared the prices for flights "Take off and book now" as opposed to "Book later" after the introduction of the GST. The advertisement misled consumers into believing that the price of flights would rise by more than 10% due to the GST.
Aussie Breaks Pty Limited offered for sale a product consisting of a book of hotel accommodation vouchers, each voucher entitling the purchaser to hotel accommodation for two people at the rate of approximately $5 per person per night twin share.