Fonterra Brands Australia Pty Ltd - Notification - N94681

Applicant(s)

  • Fonterra Brands Australia Pty Ltd

Notification number(s)

  • N94681

Summary

Fonterra Brands Australia Pty Ltd (Fonterra) has made arrangements with Simplot Australia Pty Ltd and Unilever Australia Limited (collectively the Program Partners) to conduct a rewards program. The Program Partners will appoint Incremental Marketing Group (IMG) to assist with the program.

As part of the program Fonterra proposes to supply or offer to supply rewards to food service industry customers (e.g. restaurants, clubs, pubs and takeaway shops) (Customers) on condition that the Customer meets specified spend targets during the spend period and provides the sales figures of their purchases from distributors of Fonterra dairy products and The Pastryhouse frozen pastries to IMG.

This notification was allowed to stand on 1 June 2010.

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ACCC correspondence

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