ACCC calls for greater transparency to assist farmers in the cattle and beef sector

7 March 2017

Changes are needed to improve transparency and competitiveness in Australia’s cattle and beef markets, with an ACCC study highlighting shortcomings in price reporting, a lack of trust in the carcase grading system, and concerns about anti-competitive conduct affecting competition in cattle and beef sales.

The findings arose from a detailed market study the ACCC conducted into beef and cattle markets in Australia, which involved consultations with all parts of the supply chain, and analysis of available market information and industry data.

“Many Australian cattle and beef businesses successfully operate in competitive export markets, but there are issues that need to be addressed to improve competition along the domestic supply chain,” ACCC Chairman Rod Sims said.

“The final report makes 15 recommendations, which we believe will improve transparency, competition and efficiency in the industry,” Mr Sims said.

The ACCC’s 15 recommendations cover issues including:

  • improving price information by requesting that meat processors publish price grids for sales made direct to processors. This will make it easier for producers to consider and compare price offers. Nationally, the vast majority of prime cattle are sold this way
  • an increase in the frequency of AUS-MEAT’s random and unannounced audits of cattle grading and trimming in processing plants to improve integrity in the system
  • the introduction of an independent dispute resolution process to apply across the industry
  • the prioritisation of objective carcase measurement technology to increase the accuracy and transparency of carcase assessments, and the sharing of the data arising from the technology with cattle producers
  • the introduction of a buyers register and post auction buyers report for major saleyards
  • expanded reporting of historical prices to make it easier for producers to compare prices paid for cattle sold through saleyards, paddock sales and over-the-hooks

“There is a need for the entire industry to take responsibility for implementing these changes; therefore the ACCC recommends that the Red Meat Advisory Council assume responsibility for implementing the recommendations. We encourage industry participants to work constructively with the Council to ensure that they are implemented as quickly as possible,” ACCC Commissioner Mick Keogh said.

Final report: https://www.accc.gov.au/publications/cattle-and-beef-market-study-final-report

ACCC assessing potential competition law breaches

The ACCC is also concerned about suggestions of anti-competitive conduct that emerged during the market study.

“The ACCC takes allegations of this nature very seriously and we are currently assessing if there are any breaches of the law. Misconduct in the agriculture sector is an enforcement priority area for the ACCC this year and if we find substance to these allegations, we won’t hesitate to take action,” Mr Sims said.

Progress made since interim report

The ACCC welcomes progress made on some measures recommended in its Interim Report. These include Meat and Livestock Australia’s updated online market reports, and moves to introduce objective carcase measurement technology.

“The improvements to MLA’s market reports allow producers to easily access historical price information so they can see which way prices are moving for stock,” Mr Keogh said.

“The development of objective carcase grading technology is also encouraging. We urge the industry to get behind this for greater integrity and trust in the cattle grading system,” Mr Keogh said.

Notes for editors

The ACCC launched this market study into the cattle and beef industry in April 2016. This was driven by a combination of issues raised through previous ACCC investigations and in the Senate Inquiry into the effect of market consolidation on the red meat processing sector.

Five public forums were held in key cattle production locations throughout June 2016, which were attended by a number of ACCC Commissioners, where market participants and interested parties were invited to share their views about competition and fair trading issues that concern them. In addition, the ACCC consulted widely with all parts of the post-farm supply chain, including export and domestic processors, meat retailers, and relevant government and regulatory agencies.”

Recent ACCC activity in the red meat sector has included the ACCC review of the proposed acquisition of Australian Consolidated Food Investments Pty Ltd (Primo Smallgoods) by JBS USA Holdings Inc. In February 2015, the ACCC decided not to oppose this acquisition, as it was considered unlikely to substantially lessen competition in any market.

The ACCC also investigated allegations nine meat processors collectively boycotted the prime cattle sale at the Barnawartha saleyard on 17 February 2015. However, the evidence obtained did not demonstrate that the processors had reached an agreement or an understanding not to attend the sale.

Release number: 
MR 22/17
ACCC Infocentre: 

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