Customer loyalty schemes review

Project overview

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In 2019, the ACCC commenced a review into customer loyalty schemes. 

In December 2019, the ACCC released its final report into customer loyalty schemes.

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About the review

As part of addressing the ACCC’s 2019 compliance and enforcement priority into competition and consumer issues arising from customer loyalty schemes, the ACCC commenced a review of customer loyalty schemes with a focus on the major customer loyalty schemes available in Australia.

The objective of this review was for the ACCC to gain a better understanding of how customer loyalty schemes operate; the collection, use and disclosure of consumer data; and the terms and conditions of these schemes.

Following this review, the ACCC released a draft report for comment. A final report was released in December 2019.

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