Customer loyalty schemes review

Project overview


In 2019, the ACCC commenced a review into customer loyalty schemes. 

On 5 September 2019, the ACCC released a draft report of findings and recommendations along with a commissioned expert report. Stakeholders are encouraged to make submissions on the draft report by 3 October 2019.

The ACCC expects to release a final report in late 2019.


Stages Date


As part of addressing the ACCC’s 2019 compliance and enforcement priority into competition and consumer issues arising from customer loyalty schemes, the ACCC commenced a review of customer loyalty schemes with a focus on the major customer loyalty schemes available in Australia.

The objective of this review was for the ACCC to gain a better understanding of how customer loyalty schemes operate; the collection, use and disclosure of consumer data; and the terms and conditions of these schemes.

Following this review, the ACCC has released a draft report containing its findings and recommendations and is now seeking comment on them.