Digital advertising services inquiry

Final report28 September 2021

On 28 September 2021, the ACCC published its final report as part of its inquiry into the markets for the supply of ad tech services and ad agency services.

This report provides in-depth analysis of competition and efficiency in the supply of these services, and details our recommendations to improve competition and efficiency in the supply of ad tech services.

The ACCC will give further consideration to the need for broader regulatory changes to digital platforms markets as part of its Digital Platform Services Inquiry – Interim Report September 2022 (fifth interim report). This is the mid-term report of the five year Digital Platform Services Inquiry (2020-2025).

See: Digital advertising services inquiry - final report