Market sharing

Market sharing occurs when competitors agree to divide or allocate customers, suppliers or territories among themselves rather than allowing competitive market forces to work.

Market sharing

Market sharing can include:

  • allocating customers by geographic area
  • dividing contracts by value within an area
  • agreeing not to:
    • compete for established customers
    • produce each other’s products or services
    • expand into a competitor’s market.

Impact of market sharing

Market sharing restricts competition, forces prices up and reduces choice on price and quality for consumers and other businesses.

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More information

Anti-competitive behaviour

Applying for exemptions

Cartels case studies & legal cases