Project overview




In 2019, the ACCC began a review into customer loyalty schemes. 

In December 2019, the ACCC released its final report into customer loyalty schemes.

About the review

As part of addressing the ACCC’s 2019 compliance and enforcement priority into competition and consumer issues arising from customer loyalty schemes, the ACCC began a review of customer loyalty schemes with a focus on the major customer loyalty schemes available in Australia.

The objective of this review was for the ACCC to gain a better understanding of how customer loyalty schemes operate; the collection, use and disclosure of consumer data; and the terms and conditions of these schemes.

Following this review, the ACCC released a draft report for comment. A final report was released in December 2019.