Tertiary education program

Offering rebates, gifts or prizes

Section 32 of the ACL prohibits a business from offering a rebate, gift, prize or other free item to promote the sale of goods, services or land if there was no intention of providing it as offered, or if it is not provided in accordance with the offer.

For example, it is unlawful to run a 'Buy one, get one free' promotional campaign if the price of the item being sold was increased from its usual selling price to offset the cost of providing the second item.