Businesses can protect themselves by:
- not engaging in conduct using social media that they would not engage in using other forms of communication. For example, not using social media to make promotional statements or comments about the business's products or services, or making critical comments about a competitor or its products or services, that would not be made in a newspaper or television advertisement
- regularly monitoring their social media sites and taking steps to address any posts or comments that may contravene the ACL. This should include posts made by your business, by consumers, fans or followers. Businesses may wish to modify objectionable posts or comments; however, a safer course may be to delete the posts
- publishing clear rules about the use of their social media sites, directed toward ensuring the ACL is not contravened. Users who do not comply with these rules should be blocked from the sites.