This module deals with the application of the ACL to content posted online, in particular, social media.
So, what is social media?
Social media refers to online social networks used to disseminate information through online social interaction. It has become an important medium through which businesses engage with their customers, generate conversation and find out what people are saying about their brand and business. It can be used for advertising, promotional giveaways and to invite comments or reviews.
In addition to social media, consumers are increasingly turning to third party review sites to help inform their purchasing decisions.
There are no specific consumer laws or rules in place for social media or other online content. Consumer protection laws apply to social media in the same way they apply to any other marketing or sales channel.
As such, businesses may be liable if they use social media or other platforms and engage in conduct that is prohibited under the ACL. For this reason, it’s important for you to be aware of how and when conduct will contravene the ACL. This will help you to ensure that your business complies with the law.