Tertiary education program


When presenting information about products or services to customers:


  • give current, correct and relevant information
  • ensure the overall impression is accurate, and avoid ambiguous statements
  • back up claims with facts and documented evidence where appropriate
  • note important limitations or exemptions
  • correct any misunderstandings.


  • guess the facts
  • omit relevant information
  • use unnecessary jargon
  • make promises you cannot keep, or make predictions without reasonable basis
  • offer goods or services without a reasonable basis for believing you can deliver them.