False or misleading representations
In addition to the general prohibition of misleading or deceptive conduct, the ACL prohibits a large number of specific false or misleading representations. Like section 18, they apply to all businesses and to all forms of business activity (other than conduct relating to financial services and news items published by media outlets). However, unlike section 18, breaching these laws can attract civil penalties. They also have mirror provisions that constitute criminal offences that can result in criminal penalties (see Chapter 4 of the ACL).