Advertisements and sales puffery
It is not misleading or deceptive to use grandiose or exaggerated claims where the audience could not reasonably be misled. This is commonly referred to as 'puffery'. For example, many cafés advertise that they have 'the best coffee in town'. However, a reasonable consumer is likely to recognise this as advertising puffery and is unlikely to rely on that statement or find it misleading.