Cases of misleading or deceptive conduct
The law against misleading or deceptive conduct applies to all forms of advertising.
The following advertisements were held to contravene section 18 of the ACL:
An advertisement represented that a mobile telephone could be bought for $0 when the telephone could only be purchased if bundled with a telephone service for which there was a substantial charge.
See: ACCC v Telstra Corporation Ltd  FCA 987.
An advertisement represented that a new ingredient in a brand of toothpaste reduced tooth decay, when there was no scientific evidence to prove that this was true.
See: Colgate-Palmolive Pty Ltd v Rexona Pty Ltd  FCA 146.