In early 2023 the ACCC conducted an internet sweep of influencer advertising on social media. The purpose of this sweep was to determine the nature and extent of advertising practices which raise concerns under the Australian Consumer Law, and to inform future ACCC compliance and enforcement activities.

This sweep report outlines the results of this sweep, and highlights areas of concern that the ACCC had identified. Businesses and influencers are encouraged to review the findings of the report and consider any changes to their practices to ensure that consumers are not misled.

The ACCC plans to release a targeted guidance document for influencers and businesses involved in influencer advertising in early 2024.