Product safety priorities

Our product safety priorities for 2026-27

Each year, we identify product safety priorities to target high risk unsafe consumer goods and to raise public awareness.

In 2026–27, the ACCC’s key product safety areas of focus are:

	Digital markets Manipulative and false practices and unsafe consumer goods in digital markets.
	Young children Consumer product safety issues for young children, with a focus on compliance with button battery, infant sleep and toppling furniture mandatory standards.
	e-Micromobility safety Developing standards to improve the safety of e-bikes and other e-micromobility devices.
	Mandatory standards Updating mandatory standards to help improve safety, broaden choice and lower costs.

Learn more about how we identify and prioritise product safety risks.

How we will implement the priorities

This section outlines some of the important work that we will carry out this year to implement each product safety priority.

	Digital markets The ACCC will strengthen product safety in digital markets by: using data, intelligence and consumer insights to identify systemic and high-risk consumer product safety concerns and addressing these using regulation, education, compliance and enforcement, where appropriate engaging with online businesses and marketplaces to encourage them to proactively ensure products supplied through their platforms are safe and they take steps to address safety risks assessing the suitability to expand the Australian Product Safety Pledge to other online marketplaces continuing to work collaboratively with regulators across Australia and internationally to address the sale of unsafe products online.
	Young children The ACCC will prioritise consumer product safety issues for young children by: delivering targeted education, regulation and compliance activities to support young children’s product safety and promote compliance with mandatory standards relating to young children leveraging enforcement outcomes for general deterrence, and to raise consumer awareness of product safety hazards delivering a national surveillance program for the infant sleep standards, in partnership with State and Territory ACL regulators, to promote compliance with the new standards.
	e-Micromobility safety The ACCC will prioritise consumer product safety issues for e-micromobility devices by developing nationally consistent standards for e-bikes and then for other e-micromobility devices, including in relation to power limits and lithium-ion battery safety.
	Mandatory standards The ACCC will make it easier for Australian mandatory standards to remain up to date and consistent with international standards by: reviewing a range of mandatory standards following recent changes to the mandatory standards framework recommending changes to Australian mandatory standards to allow suppliers to comply if their products meet certain local, regional or international voluntary standards, as they exist from time-to-time.

While we have identified priorities for 2026–27, the ACCC may also pursue other product safety risks which arise during the year and can cause serious harm to consumers.

Product safety priorities

On this page

Our product safety priorities for 2026-27

Digital markets

Young children

e-Micromobility safety

Mandatory standards