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Purpose
We promote competition and protect consumers across Australia.
Strategic objectives
Over the next 3 years, our strategic objectives will help us to achieve our purpose to promote competition and protect consumers across Australia. These objectives are interconnected, each supports the others.
Protect Australians from harmful products and practices
We will strengthen trust in markets by improving business compliance with competition, fair trading and consumer law. We will disrupt and deter bad actors who threaten the safety, livelihood and welfare of consumers. This will be achieved through strong enforcement, active monitoring, educating businesses, informing consumers and taking timely intervention.
Champion stronger competition in our economy
We will support consumers and small businesses and promote innovation and productivity by preventing unfair business practices and fostering competitive markets. This will be achieved by applying clear regulatory frameworks, educating businesses, investigating and enforcing the law and promoting initiatives to address competition problems.
Deliver benefits through right-sized regulation
We will deliver long-term benefits to consumers and businesses across Australia by applying effective and proportionate regulation. This will be achieved by engaging stakeholders, gathering information, monitoring and reporting on concentrated markets, calibrating our interventions to harm, and making recommendations for change.
Keep improving how we work
We will enhance our efficiency and effectiveness and ensure we can adapt and respond to emerging needs. This will be achieved by focusing on these 5 areas:
- governance and decision-making
- workforce capability
- data and digital
- ways of working
- communications and engagement.
Our operational focus areas
Governance and decision-making
We will strengthen trust and confidence in our decisions and in the way we work. We will make efficient decisions that support our goals and that will help us keep up with our changing world.
Workforce capability
We will make sure our people have the right skills and knowledge to do their jobs well, now and in the future.
Data and digital
We will use digital tools and data to innovate, learn and make timely, efficient and evidence-based decisions. We will have a strong digital culture, underpinned by clear rules and responsibilities for managing and protecting our data.
Ways of working
We will make sure our people are empowered to be innovative, efficient and adaptable in their work.
Communications and engagement
We will improve public understanding and awareness of what we do, and strengthen trust in our work.
Values
Independent
We work to build trust by being impartial, ethical, transparent and accountable.
Informed
We listen. We make objective decisions guided by evidence, expertise and a long-term view.
Innovative
We are open-minded, respond to challenges, seek opportunities and take considered risks.
Inclusive
We seek and embrace diverse perspectives to deliver better outcomes.
Strategic planning and accountability
Our Portfolio Budget Statements inform Parliament and the public of our allocated resources and outcomes for the programs we are responsible for.
Our corporate plan sets out our role, purpose, functions and key activities over 4 years. It also includes detail about how we will measure and assess our performance.
The annual performance statement in our annual report provides and assessment of our performance for the year.
Download the ACCC Strategy 2026-29
