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Our product safety priorities for 2025-26
Each year, we identify product safety priorities to target high risk unsafe consumer goods and to raise public awareness.
In 2025–26, the ACCC’s key areas of focus are:
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Digital economyCompetition, product safety, consumer and fair-trading issues in the digital economy, with a focus on misleading or deceptive advertising within influencer marketing, online reviews, in-app purchases and unsafe consumer products. |
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Young childrenConsumer product safety issues for young children, with a focus on compliance with button battery standards and raising awareness about new infant sleep and toppling furniture standards. |
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Mandatory standardsUpdating mandatory standards to help improve safety, broaden choice and lower costs. |
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Lithium-ion battery safetyThe ACCC will continue to prioritise raising consumer awareness about the safe use of lithium-ion batteries and our work with state and territory electrical safety regulators in managing product recalls. Regulatory reforms are also underway, designed to reduce the product safety risks from lithium-ion batteries. |
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Improving product safety data to identify risks and protect consumersProduct safety data and engagement with consumers and businesses improves our understanding of product safety risks and informs our responses. |
Learn more about how we identify and prioritise product safety risks.
How we will implement the priorities
This section outlines some of the important work that we will carry out this year to implement each product safety priority.
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Digital economyThe ACCC will strengthen product safety in the digital economy through:
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Young childrenThe ACCC will prioritise consumer product safety issues for young children by:
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Mandatory standardsThe ACCC will make it easier for Australian mandatory standards to remain up to date and consistent with international standards by:
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Lithium-ion battery safetyThe ACCC will support the safe use of lithium-ion batteries through:
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Improving product safety data to identify risks and protect consumersWe will focus on:
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While we have identified priorities for 2025–26, the ACCC may also pursue other product safety risks which arise during the year and can cause serious harm to consumers.
See also
How we identify and prioritise product safety risks
Product Safety Australia website
Compliance and enforcement priorities and policy
Australian Consumer Law regulators, Australian Consumer Law: Compliance and Enforcement: How Regulators Enforce the Australian Consumer Law (2017)