Latest GROCERYchoice Survey: Competition tightens for cheapest total grocery basket

3 November 2008

The latest GROCERYchoice survey data is now available at www.grocerychoice.gov.au.

The data shows that out of the 61 regions surveyed, Coles and Woolworths are cheapest on a total grocery basket in 30 regions each and Independents are cheapest in the Eastern Central Queensland region.

The basket prices represent the average price for a retailer within a specified region, not the price for a specific individual supermarket outlet.

Prices are calculated for the following grocery baskets: meat and seafood; fruit and vegetables; dairy; breads and cereals; drinks and snacks; general groceries; household and personal care.

The price of a basic staples basket is also calculated. It includes a range of staple products from the other baskets. As a result of ALDI's smaller product range, this is the only basket that lists an ALDI supermarket's price. In the latest survey, ALDI remained the cheapest for a basic staples basket.

The retailers surveyed include: Woolworths/Safeway; Coles/BI-LO; ALDI (where present in a region); and other supermarket retailers, for example IGA and Franklins.
Supabarn is now also separately listed in the ACT and Inner Sydney West regions.
 
GROCERYchoice publishes the prices of grocery baskets at supermarket chains across Australia. The baskets include 500 products typically bought by Australian households, including branded and private label products. To stop survey manipulation, the individual product list for each supermarket retailer remains confidential and products included are rotated.

The survey results are issued on the first business day of the following month.

GROCERYchoice collects information about grocery prices alone. Consumers can take this information into account with a range of other important factors when determining where to shop, including the location and accessibility of supermarkets to them, the quality of fresh produce, the product and produce range, and their assessment of the quality of service.

For media inquiries please call Mr Brent Rebecca, ACCC Media, on (02) 6243 1317.  For general inquiries, please call the Infocentre: 1300 302 502.

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Release number: 
MR 308/08