Unilever Group - proposed acquisition of Alberto Culver Company
Type of assessment
Informal Review
Reference
43964
Acquirer(s)
Unilever Group
Target(s)
Alberto Culver Company
Industry
Hair care products
Outcome of assessment
Not opposed
Total review days *
27
Commenced public review
8th November 2010
Date completed
14th December 2010
Market definition
The ACCC considered the effect of the proposed acquisition in the markets for the manufacture and supply of hair care and skin care products through retail outlets.
Competition analysis
The ACCC considered that the proposed acquisition would not result in a substantial lessening of competition in the relevant markets. In forming this view the ACCC had regard to the presence and constraint imposed by a number of other firms supplying hair care and skin care products.
Review timeline
Date
Event
8th November 2010
ACCC commenced review under the Merger Review Process Guidelines.
26th November 2010
Closing date for submissions from interested parties.
14th December 2010
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
