Nestle Australia Limited - proposed acquisition of Kra-mar Holdings Pty Ltd
Type of assessment
Informal Review
Reference
41036
Acquirer(s)
Nestle Australia Limited
Target(s)
Kra-mar Holdings Pty Ltd
Industry
Pet food, pet treats and pet accessories
Summary
Nestle proposed to acquire Kra-mar Holdings.
Outcome of assessment
Not opposed
Total review days *
16
Commenced public review
23rd March 2010
Date completed
15th April 2010
Market definition
The ACCC considered the proposed acquisition in the context of markets for the manufacture and supply of:
- flea treatments for dogs and cats;
- non-medicated pet shampoos for dogs and cats;
- care and control products for dogs and cats; and
- dog treats.
Competition analysis
The ACCC concluded that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets, given the presence of several alternative manufacturers and suppliers in each relevant market that would continue to provide a competitive constraint on the merged entity post merger.
Review timeline
Date
Event
23rd March 2010
The ACCC commenced a review under the Merger Review Process Guidelines.
8th April 2010
Closing date for submissions from interested parties.
15th April 2010
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
