ZM Australia Pty Ltd - proposed acquisition of Tatiara Meat Company Pty Ltd
Type of assessment
Informal Review
Reference
39759
Acquirer(s)
ZM Australia Pty Ltd
Target(s)
Tatiara Meat Company Pty Ltd
Industry
Meat processing
Summary
ZM Australia Pty Ltd proposed to acquire Tatiara Meat Company Pty Ltd.
Outcome of assessment
Not opposed
Total review days *
40
Commenced public review
18th December 2009
Date completed
17th February 2010
Market definition
In its evaluation of the proposed acquisition, the ACCC considered markets comprising both lamb and sheep and markets comprising only lamb, within the context of:
- the acquisition market within South Australia, New South Wales and Victoria; and
- the national market for the sale of processed meat.
For the purposes of its competition analysis, the ACCC did not consider it necessary to form a definitive view regarding market definition.
Competition analysis
The ACCC considered that the proposed acquisition was unlikely to result in a substantial lessening of competition irrespective of the market definition adopted. Factors informing this decision included:
- the presence of a number of competing businesses in the relevant markets; and
- that the proposed acquisition would result in a small aggregation of market share in each of the relevant markets.
Review timeline
Date
Event
18th December 2009
ACCC commenced review under the Merger Review Process Guidelines.
29th January 2010
Closing date for submissions from interested parties.
17th February 2010
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
