GUD Holdings Limited - proposed acquisition of Breville Group Limited

Type of assessment

Informal Review

Reference

38474

Acquirer(s)

GUD Holdings Limited

Target(s)

Breville Group Limited

Industry

Small electrical appliances

Outcome of assessment

Opposed

Total review days *

Commenced public review

9^th October 2009

Date completed

16^th December 2009

Market definition

Please see attached Public Competition Assessment

Competition analysis

Please see attached Public Competition Assessment

Public competition assessment

Related media releases

ACCC to oppose the acquisition of Breville by Sunbeam
The ACCC announced today that it will oppose the proposed acquisition of Breville Group Limited b...
Issued: 16^th December 2009 Release # NR 310/09

Review timeline

Date	Event
9^th October 2009	ACCC commenced review under the Merger Review Process Guidelines.
23^rd October 2009	Closing date for submissions from interested parties.
6^th November 2009	ACCC requested further information from GUD.
13^th November 2009	ACCC timeline suspended pending receipt of further information from GUD.
26^th November 2009	Former proposed date for announcement of ACCC's findings, deferred to allow GUD additional time to provide requested information.
1^st December 2009	ACCC received further information from GUD. ACCC timeline recommenced.
16^th December 2009	ACCC announced it would oppose the proposed acquisition.

* Total Review days = Total business days less public holidays and time during which the review was suspended.

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