Woolworths Limited - proposed acquisition of a packaged liquor licence at Plumpton NSW
Type of assessment
Informal Review
Reference
39520
Acquirer(s)
Woolworths Limited
Target(s)
a packaged liquor licence at Plumpton NSW
Industry
Liquor
Summary
Woolworths proposes to purchase a packaged liquor licence at Plumpton NSW (at the corner of Bottles Road and Rooty Hill Road North).
Outcome of assessment
Not opposed
Total review days *
12
Commenced public review
30th October 2009
Date completed
17th November 2009
Market definition
The ACCC considered the proposed acquisition in the context of the following markets:
- a local retail market for the supply of liquor for off-premises consumption, within a 3-5 km geographic radius surrounding the target site in Plumpton, NSW; and
- a state-based wholesale market for the supply and procurement of packaged liquor products for subsequent sale in the retail market for off-premises consumption.
Competition analysis
The ACCC concluded that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets. In forming this view, the ACCC had regard to the following factors:
- in the local retail market, the presence of a number of other retail liquor outlets; and
- in the state wholesale market, the proposed acquisition was unlikely to significantly increase the buying power of Woolworths, nor diminish the buying power of competing wholesale purchasers.
Review timeline
Date
Event
30th October 2009
ACCC commenced review under the Merger Review Process Guidelines.
12th November 2009
Closing date for submissions from interested parties.
17th November 2009
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
