Woolworths Limited - proposed acquisition of Liquor licence located in Pascoe Vale Victoria
Type of assessment
Informal Review
Reference
38282
Acquirer(s)
Woolworths Limited
Target(s)
Liquor licence located in Pascoe Vale Victoria
Industry
Liquor licence
Summary
Woolworths proposed to acquire a takeaway packaged liquor licence located at Pascoe Vale, VIC. The Licence is located at 90 Cumberland Road, Pascoe Vale and trades as Nicholson's Cellars.
Outcome of assessment
Not opposed
Total review days *
14
Commenced public review
27th July 2009
Date completed
13th August 2009
Market definition
The ACCC considered the proposed acquisition in the context of the following markets:
- a local retail market for the supply of liquor for off-premises consumption, with a 3-5 km geographic radius surrounding the target; and
- a state-based wholesale market for the supply and procurement of packaged liquor products for subsequent sale in the retail market for off-premises consumption.
Competition analysis
The ACCC concluded that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets. In forming this view, the ACCC had regard to the following factors:
- in the retail market, Woolworths would continue to be constrained by a number of other retail liquor outlets; and
- in the wholesale market, the proposed acquisition was unlikely to significantly increase the buying power of Woolworths, nor diminish the buying power of competing wholesale purchasers.
Review timeline
Date
Event
27th July 2009
ACCC commenced review under the Merger Review Process Guidelines.
10th August 2009
Closing date for submissions from interested parties.
13th August 2009
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
