ACCC institutes proceedings against Advanced Allergy Elimination Pty Ltd and its director, Paul Keir

The Australian Competition and Consumer Commission has instituted proceedings in the Fast Track list in the Federal Court, Melbourne against Advanced Allergy Elimination Pty Ltd for alleged contraventions of the Trade Practices Act 1974.

The action concerns alleged representations by AAE including that it can test for and accurately identify a substance to which a person is allergic and that it can eliminate and successfully treat a person's allergy. The ACCC alleges AAE cannot test for and treat a person's allergies.  The ACCC alleges that in making these representations AAE has engaged in false and/or misleading conduct.

The ACCC has also taken action against AAE's director, Mr Paul Keir for allegedly being involved in certain of AAE's conduct.

The ACCC is seeking various orders including declarations, injunctions, corrective notices and costs.  The ACCC is also seeking an order that Mr Keir attend trade practices law training.

A scheduling conference is listed before Justice Finkelstein on Wednesday 24 June 2009 at 2.00 pm in the Federal Court, Melbourne.