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Price advertising and the travel industry

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Date published: 5th May 2009

Under the Trade Practices Act 1974 you must ensure that your advertising correctly represents the product you are selling, including its price and any inclusions or exclusions. This applies equally to all types of travel—from a five-star luxury holiday to a budget backpacker travel package—and to its total cost so that consumers can make informed purchasing decisions when organising their travel and holiday arrangements.

Price advertising and the travel industry gives you practical guidance to ensure that your advertisements, and particularly any price representations you make in them, comply with the Trade Practices Act. In particular, this publication contains important information about recent amendments to the Act that require you to provide greater clarity in the price representations you make to consumers.

A printed version of this publication is available at no cost.
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An electronic version of this publication is available at no cost.

Price advertising and the travel industry.pdf (343.9 KB)
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