ACCC takes action against Berrivale for alleged misleading labelling of fruit juice

The Australian Competition and Consumer Commission has instituted proceedings in the Federal Court, Sydney against Berrivale Orchards Limited for alleged misleading labelling of 'GlenPark Cherry Berry 100% Fruit Juice'.

The product is marketed in a one-litre pack and a two-litre plastic container. On the one-litre pack the words 'Cherry Berry 100% Fruit juice' appear on a red background on the 'fronts' of the pack. In addition, the 'fronts' are filled with true-to-life graphics of cherries and berries. The two-litre container is similarly labelled. The ACCC alleges that the product actually comprises 98 per cent apple juice and one per cent each of blackcurrant juice and cherry juice.

The ACCC considers that the labelling is likely to mislead consumers that the product comprises all blackcurrant and cherry juice when in fact the key constituent ingredient is 98 per cent apple juice.

Orders being sought by the ACCC include corrective advertising and removal of the product with the current labelling from shop shelves.

Further information Professor Allan Fels, Chairman, (03) 9290 1812 or pager (016) 373 536 Ms Lin Enright, Director, Public Relations, (06) 264 2808