WPP Group - proposed acquisition of Taylor Nelson Sofres plc
Type of assessment
Informal Review
Reference
33394
Acquirer(s)
WPP Group
Target(s)
Taylor Nelson Sofres plc
Industry
Market research, television audience measurement
Summary
See Public Competition Assessment.
Outcome of assessment
Not opposed subject to undertakings
Total review days *
45
Commenced public review
1st August 2008
Date completed
8th October 2008
Market definition
See Public Competition Assessment.
Competition analysis
See Public Competition Assessment.
Public competition assessment
Public Competition Assessment 7th November 2008 D08+112603.pdf (1.8 MB)
Undertakings
Final 87B Undertakings 8th October 2008 D08+102324.pdf (1.6 MB)
Review timeline
Date
Event
1st August 2008
ACCC commenced review under the Merger Review Process Guidelines.
22nd August 2008
Closing date for submissions from interested parties.
4th September 2008
ACCC requested further information from WPP. ACCC timeline suspended.
10th September 2008
ACCC received further information from WPP. ACCC timeline recommenced. The proposed date for announcement of ACCC's findings has been extended from the initial date of 25 September 2008 to enable the ACCC to conduct additional inquiries.
8th October 2008
After accepting court enforceable undertakings from WPP, the ACCC announced it would not oppose the proposed acquisition. The undertakings are available above.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
