The Australian Competition and Consumer Commission has instituted legal proceedings in the Federal Court, Hobart against SeNevens International Ltd.
The ACCC alleges that SeNevens has engaged in false, misleading and deceptive conduct by promoting its disposable Safeties Nature Nappy product as 100 per cent biodegradable when the ACCC alleges it is not, in contravention of sections 52 and 53 of the Trade Practices Act 1974.
Proceedings have also been taken against SeNevens' former Executive Director, Ms Charishma Seneviratne, for allegedly being knowingly concerned in or a party to the contravening conduct.
The ACCC is seeking a range of remedies including injunctions restraining the respondent from engaging in the conduct and declarations concerning the conduct alleged by the ACCC.
The matter has been listed for a directions hearing before Justice Marshall in the Federal Court, Hobart at 9:15 a.m. on 7 October 2008.