Briggs & Stratton Australia Pty Ltd - proposed acquisition of Victa Lawncare Pty Ltd
Type of assessment
Informal Review
Reference
31958
Acquirer(s)
Briggs & Stratton Australia Pty Ltd
Target(s)
Victa Lawncare Pty Ltd
Industry
Outdoor powered garden products
Outcome of assessment
Not opposed
Total review days *
10
Commenced public review
5th June 2008
Date completed
26th June 2008
Market definition
The proposed acquisition was considered in the markets for:
- the supply of engines to original equipment manufacturers (OEMs) for the production of mowers intended for Australian consumers (Engines Market); and
- the supply of mowers within Australia (Mowers Market)
Competition analysis
The ACCC formed the view that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets because:
- there were sufficient alternative sources of engines available; and
- the merged firm would continue to face strong competition from the vertically integrated mower suppliers which would be unaffected by any foreclosure attempts by the merged firm.
Review timeline
Date
Event
5th June 2008
ACCC commenced review under the Merger Review Process Guidelines. Market inquiries commenced.
6th June 2008
ACCC requested further information from Briggs & Stratton Australia Pty Ltd. ACCC timeline suspended.
13th June 2008
ACCC received further information from Briggs & Stratton Australia Pty Ltd. ACCC timeline recommenced.
19th June 2008
Closing date for submissions from interested parties.
26th June 2008
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
