ACP Magazines Pty Limited - completed swap of magazine titles with Next Media Investments Pty Ltd
Type of assessment
Informal Review
Reference
32305
Acquirer(s)
ACP Magazines Pty Limited
Target(s)
Next Media Investments Pty Ltd
Industry
Media
Summary
ACP Magazines Pty Limited (ACP) has swapped magazine titles with Next Media Investments Pty Ltd (NMI), involving ACP swapping both its Tracks and Waves magzines for NMI's Rolling Stone publication.
Outcome of assessment
Not opposed
Total review days *
16
Commenced public review
22nd May 2008
Date completed
13th June 2008
Market definition
The acquisition was considered in the context of separate national markets for the acquisiton of content, supply of advertising space and supply of magazines to consumers for each of music and sports magazines.
Competition analysis
The ACCC formed the view that the acquisition was unlikely to substantially lessen competition in the relevant markets as there was a lack of overlap between the merger parties in the surfing and sports magazine genres and no increase in market share, other than a transfer of market share.
Review timeline
Date
Event
22nd May 2008
ACCC commenced review under Merger Review Process Guidelines.
6th June 2008
Closing date for submissions from interested parties.
13th June 2008
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
