Woolworths Limited - proposed acquisition of Shenanigans Tavern
Type of assessment
Informal Review
Reference
31995
Acquirer(s)
Woolworths Limited
Target(s)
Shenanigans Tavern
Industry
Retail Liquor Store Licence
Summary
Woolworths proposes to acquire a retail liquor store licence which currently trades as "Shenanigans Bar & Grill" located at Centro Galleria Shopping Centre, 260 Walter Road, Morley, Western Australia.
Outcome of assessment
Not opposed
Total review days *
13
Commenced public review
12th May 2008
Date completed
28th May 2008
Market definition
The proposed acquisition was assessed within the context of the following markets:
1. the local market for the retail sale of packaged liquor for off-premises consumption. The geographic dimension is, at its narrowest, a 3km radius surrounding the target business; and
2. the Western Australian market for the wholesale supply of packaged liquor for subsequent sale in the retail market for off-premises consumption.
Competition analysis
On 28 May 2008, the ACCC formed the view that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets. Factors informing this conclusion included:
1. in relation to Market 1, competition from competitors in the local area means that Woolworths is not likely to be able to exert any influence on prices as a result of the acquisition; and
2. in relation to Market 2, the ACCC considered that the proposed acquisition of one liquor licence was unlikely to significantly change the market dynamics between Woolworths and other liquor wholesalers.
Review timeline
Date
Event
12th May 2008
ACCC commenced review under the Merger Review Process Guidelines.
23rd May 2008
Closing date for submissions from interested parties.
28th May 2008
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
