The ACCC considered the acquisition in the context of national markets for the manufacture and supply of biscuits and salty/nutritious snacks.
Competition analysis
On 19 May 2008, the ACCC formed the view that the acquisition was unlikely to substantially lessen competition in the relevant markets as there was a lack of overlap between the merger parties and no increase in market share, other than a transfer of market share.
Review timeline
Date
Event
29th April 2008
ACCC commenced review under the Merger Review Process Guidelines.
7th May 2008
Closing date for submissions from interested parties.
19th May 2008
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
