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AOL LLC - proposed acquisition of Bebo Inc


Type of assessment Informal Review
Reference 31501
Acquirer(s)
AOL LLC
Target(s)
Bebo Inc
Industry Supply of online content
Summary
AOL LLC proposes to acquire Bebo Inc.
Outcome of assessment Not opposed
Total review days * 15
Commenced public review 18th March 2008
Date completed 9th April 2008
Market definition
The ACCC did not form a definitive view in relation to market definition. However, the ACCC considered that the transaction would be unlikely to result in a substantial lessening of competition regardless of the way the market was defined.
Competition analysis
The ACCC considered that the transaction was unlikely to result in a substantial lessening of competition, primarily due to the dynamic nature of the industry, the presence of a large number of other significant competitors and the differences in service offerings of each party.
Review timeline
Date Event
18th March 2008 ACCC commenced review under the Merger Review Process Guidelines.
2nd April 2008 Closing date for submissions from interested parties.
9th April 2008 ACCC announced it would not oppose the proposed acquisition.

* Total Review days = Total business days less public holidays and time during which the review was suspended.

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