Advertising & marketing


Misleading & deceptive conduct
No matter how a business communicates with you—whether it is through packaging, advertising, logos, endorsements or sales pitch—you have the right to receive accurate and truthful messages about the goods and services that you buy. Find out what to do if you have been misled or deceived.

False or misleading representations
It is unlawful for businesses to make false or misleading representations about goods or services in promotions or advertising.

Unsolicited supplies
If you receive unsolicited goods or services, for example something in the mail you did not order, you should take action straight away. The law says that you are not obliged to pay for goods or services that you have not agreed to acquire.

Testimonials & endorsements
Testimonials and endorsements are popular marketing tools used by business to add credibility to their claims about the quality or value of the products or services they are trying to sell you. Businesses may use these methods, provided any representations or claims they make are accurate and truthful.

Spam (electronic junk mail)
Spam is annoying and it can also be dangerous. While it is nearly impossible to rid yourself of spam completely, there are steps you can take to reduce the amount of spam that you receive and reduce the chances of spam causing you serious problems.

The Good oil
A guide to buying the right olive oil for you

Where does your food come from?
As a consumer, if you want to buy food from a certain country, this fact sheet tells you what to look for on the label. Country of origin claims explained.

Related topics on the ACCC website

Repair, replace, refund in For consumers