Google Inc - proposed acquisition of DoubleClick Inc
Type of assessment
Informal Review
Reference
28340
Acquirer(s)
Google Inc
Target(s)
DoubleClick Inc
Industry
Media (Internet Advertising)
Summary
Please refer to the Public Competition Assessment for this matter
Outcome of assessment
Not opposed
Total review days *
49
Commenced public review
22nd August 2007
Date completed
30th October 2007
Market definition
Please refer to the Public Competition Assessment for this matter
Competition analysis
Please refer to the Public Competition Assessment for this matter
Public competition assessment
Public Competition Assessments 6th December 2007 D07+111568.pdf (117.4 KB)
Review timeline
Date
Event
22nd August 2007
ACCC commenced review under the Merger Review Process Guidelines.
11th September 2007
Closing date for submissions from interested parties.
9th October 2007
Former proposed date of 16 October 2007 for announcement of ACCC's findings amended by 2 weeks at request of ACCC to allow additional time to consider new information.
30th October 2007
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
