Mediherb Pty Ltd - Acquisition of the Phytomedicine and Nutrimedicine brands from Herbworx Corporation Pty Ltd
Type of assessment
Informal Review
Reference
28760
Acquirer(s)
Mediherb Pty Ltd
Target(s)
The Phytomedicine and Nutrimedicine brands from Herbworx Corporation Pty Ltd
Industry
Herbal and Nutritional products
Summary
Mediherb Pty Ltd acquired the trademarks, product formulations and other intellectual property associated with the Phytomedicine and Nutrimedicine brands from Herbworx Corporation Pty Ltd.
Outcome of assessment
Not opposed
Total review days *
16
Commenced public review
3rd October 2007
Date completed
24th October 2007
Market definition
The ACCC considered the acquisition in the context of the individual markets for the wholesale supply of herbal therapeutic products and nutritional therapeutic products to healthcare practitioners in Australia.
Competition analysis
On 24 October 2007, the ACCC decided to not intervene in the acquisition.
The ACCC concluded that the acquisition was unlikely to substantially lessen competition in the relevant markets because it appeared that Mediherb would continue to be constrainted by import competition, the presence of alternative suppliers of practitioner-only herbal and nutritional therapeutic products in Australia, and actual and potential competition from new entrants.
Review timeline
Date
Event
31st July 2007
Mediherb acquired the Phytomedicine and Nutrimedicine brands from Herbworx.
3rd October 2007
ACCC commences review under Merger Review Process Guidelines. Market inquiries commence.
17th October 2007
Closing date for submissions from interested parties.
24th October 2007
ACCC announced it would not oppose the acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
