Marie Stopes International (MSI) - proposed acquisition of GS Brodie Pty Limited
Type of assessment
Informal Review
Reference
28154
Acquirer(s)
Marie Stopes International (MSI)
Target(s)
GS Brodie Pty Limited
Industry
Medical Services
Summary
Marie Stopes International acquires GS Brodie Pty Ltd
Outcome of assessment
Not opposed
Total review days *
11
Commenced public review
22nd June 2007
Date completed
6th July 2007
Market definition
The ACCC considered the following markets in its review of MSI's acquisition of GS Brodie Pty Limited:
- Camperdown markets for reproductive and sexual health care services; and
- Kingswood markets for reproductive and sexual health care services.
Competition analysis
The ACCC considers that MSI faces sufficient competitive constraints post-acquisition and that the acquisition is unlikely to cause a substantial lessening of competition in any of the relevant markets. This conclusion was informed by the following factors:
- MSI's acquisition of GS Brodie will result in a bare transfer of market share in the Kingswood markets for reproductive and sexual health care services;
- Barriers to entry and expansion are relatively low into the relevant markets;
- There are a number of alternative suppliers to MSI and GS Brodie providing reproductive and sexual health care services in the Camperdown markets.
Review timeline
Date
Event
22nd June 2007
ACCC commenced review under the Merger Review Process Guidelines.
29th June 2007
Closing date for submissions from interested parties.
6th July 2007
ACCC announced it would not oppose the proposed acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
