West Australian Newspapers Holdings Limited - acquisition of Bunbury Area Licence & associated radio station from Elmie Investments
Type of assessment
Informal Review
Reference
27036
Acquirer(s)
West Australian Newspaper Holdings Ltd (WANH)
Target(s)
Bunbury Area Licence & associated radio station from Elmie Investments Pty Ltd
Industry
Media - print and radio
Outcome of assessment
Not opposed
Total review days *
7
Commenced public review
12th February 2007
Date completed
20th February 2007
Market definition
The ACCC considered markets in relation to:
- the supply of advertising opportunities in the Bunbury and Busselton-Margaret River regions of Western Australia; and
- the supply of content to media consumers in the Bunbury and Busselton-Margaret River regions of Western Australia.
Competition analysis
On 20 February 2007, the ACCC formed the view that the proposed acquisition would not substantially change the level of competition in terms of options available to advertisers or media consumers in the Bunbury and Busselton- Margaret River regions of Western Australia. Accordingly, the ACCC decided not to intervene in the proposed acquisition.
Review timeline
Date
Event
12th February 2007
ACCC commenced review under the Merger Review Process Guidelines. Market inquiries commenced
19th February 2007
Closing date for submissions from interested parties.
20th February 2007
ACCC announced it would not oppose the proposed acquisition
* Total Review days = Total business days less public holidays and time during which the review was suspended.
