Brothers Mee Pty Ltd - acquisition of Limsol Pty Ltd (trading as Queensland Ice Supplies)
Type of assessment
Informal Review
Reference
24839
Acquirer(s)
Brothers Mee Pty Ltd
Target(s)
Limsol Pty Ltd (trading as Queensland Ice Supplies)
Industry
Ice manufacture and supply
Summary
Brothers Mee Pty Ltd acquired Limsol Pty Ltd, an ice manufacture and distribution business.
Outcome of assessment
Not opposed
Total review days *
26
Commenced public review
26th July 2006
Date completed
30th August 2006
Market definition
The relevant market appears to be the market for the manufacture and distribution of ice in the greater Brisbane area.
Competition analysis
This acquisition may have led to increased concentration in the ice manufacture and distribution industry in greater Brisbane. While the ice manufacture and distribution industry is highly concentrated in the greater Brisbane area, it appears to have low barriers to entry. Furthermore, the ability of ice customers (such as restaurants and food manufactures) to manufacture their own ice would appear to provide a competitive constraint on the industry.
Review timeline
Date
Event
26th July 2006
ACCC commences review under the Merger Review Process Guidelines. Market inquiries commence
21st August 2006
Closing date for submissions from interested parties
30th August 2006
ACCC decided not to oppose the acquisition.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
