Pacific Brands Household Products Pty Ltd - acquisition of Foam Products Australia
Type of assessment
Informal Review
Reference
24797
Acquirer(s)
Pacific Brands Household Products Pty Ltd
Target(s)
Foam Products Australia
Industry
Polyurethane foam
Outcome of assessment
Not opposed
Total review days *
35
Commenced public review
5th July 2006
Date completed
22nd August 2006
Market definition
The ACCC considered the acquisition in the Queensland market for the manufacture and conversion of flexible polyurethane slabstock foam.
Competition analysis
The ACCC has previously reviewed matters in the foam industry. This matter involved the acquisition of a foam manufacturing/conversion business with facilities in a single state. The ACCC considered that the acquisition was unlikely to substantially lessen competition in the relevant market. Among other things, the ACCC took into account the existence of two other foam manufacturers in Queensland, relatively low barriers to expansion, combined with low customer switching costs.
Review timeline
Date
Event
5th July 2006
ACCC commenced review under the Merger Review Process Guidelines.
4th August 2006
Closing date for submissions from interested parties
22nd August 2006
ACCC decided not to oppose the acquisition
* Total Review days = Total business days less public holidays and time during which the review was suspended.
